LEGO Master Creates Model Springfield
LEGO builder Matt De Lanoy has created this amazing model version of Springfield from the legendary show, The Simpsons. We can clearly see the Blocko store, Flander’s house, The Simpsons home, Moe’s Tavern, and a bunch of other Springfield residents and businesses in this awesome project Lanoy has put together. Check out his Flickr here to see the entire process of creating this city.
Good news for those who mentioned the lack of X-Men Legos and merchandise the other day. Lego is indeed finally doing a set!
Let’s Make These Golden Girls Legos Happen!
If there are two things boys love: it’s Legos and The Golden Girls. Okay, not every young boy likes GG but I’m fairly certain a number of gay men do. The point being, is that someone has the brilliant idea to make a Golden Girls Lego set.
German street artist Megx creates Lego bridge in Germany.
Fell in Love with a Girl directed by Michel Gondry
In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s.
In part 2, I delve into how LEGO shifted their products from their initial relatively, gender neutral building experience to a more male dominated and male identified one. The LEGO group intentionally did this in three ways: 1. Marketing exclusively to boys, 2. Producing male identified and centered themes and sets and 3. Focusing on stereotypical boys play scenarios with an emphasis on combat. The strong focus on boys has effectively kicked girls out of the LEGO club house. Keep watching until the end where I provide a few suggestions to LEGO on how to fix their gender segregation problem.
More information, links and a full transcript available at http://www.feministfrequency.com/2012/02/lego-gender-part-2-the-boys-club/
I agree with this (but I actually do like the minidolls).
LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by Barbie/Bratz style dolls. Many parents, educators, feminists, and media critics have spoken out against LEGOs attempts to separate girls into their own stereotypical isolated enclave within the LEGO universe.
In part 1 of my two part LEGO and Gender series, I’ll explore how LEGO went terribly wrong with LEGO Friends and provide a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s. In part 2 I’ll delve into LEGO’s intentional strategy to market almost exclusively to boys since the mid 80′s by developing and marketing sets that are male identified and male centered. In conclusion, I’ll offer LEGO a couple of suggestions that they can consider when creating and marketing new products.
For more information, links and a full transcript visit Feminist Frequency
The funny thing is, as a kid who LOVED LEGOs (especially the adventure sets), I always wondered where the more typically ‘feminine’ things were. As I’ve said before, I’m very aligned with those things that are usually marketed JUST for females. That whole binary gender thing is so flawed.
See, I hate myself for thinking that these Friends are cute and wanting to buy some… but the problem isn’t that they’re cute, the problem is that ‘cute and feminine’ seems to be the only criteria for things marketed to girls. I like the minidolls… they remind me of Polly Pocket from the 90s, but, seriously…
I agree with everything said here.
By all accounts Lego Friends (for girls) should be awful patronising pink and purple sets with puppies, kittens, flowers and modern casual dressed minifigs.
On the other hand, I was won over by the Olivia’s Inventor Workshop set that features chemistry, maths and robotics.
Ok, so the rest is pretty much what you expect but still.