Just saw this commercial on television and smiled my ass off.

Normalization and visibility! And the ‘surprise’ isn’t played off as hokey or gimmicky: there’s nothing stereotypical about the couple. I like little things like this because they suggest that the culture is slowly shifting towards progress. 

I hope to one day see depictions of queer people of color in ads like this.

» tagged   Kindle    commercials    LGBTQIA    LGBTQ    queer folks    visibility    media    mass comm    mass communication    advertising    video    normalization    Kindle Paperwhite    Perfect At The Beach    Kindle Paperwhite: Perfect at the Beach    Amazon TV    Amazon TV Commercial  
2 months ago on 20 February 2013 @ 11:54pm 77 notes
  1. brisiafterdark reblogged this from alyssamichelle15
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  8. rider-onthe-storm reblogged this from pretendthatidontenticeyou
  9. btamamura reblogged this from lepetiterik and added:
    I love this ad. Love it.
  10. lepetiterik reblogged this from kai-face
  11. dielikestarcrossedlovers reblogged this from renamok and added:
    YES!! Keep moving forward society. The little things c:
  12. creasean reblogged this from kairikin
  13. thelemonthrower reblogged this from bleat31337
  14. letstauntskullgrin reblogged this from memoriumactivity and added:
    I like that the punchline sort of required him to be gay, but wasn’t that he was gay. It reminds me of this SMBC comic.
  15. memoriumactivity reblogged this from cypsiman2 and added:
    yay!
  16. alysnicole reblogged this from renamok and added:
    Such a cute commercial! Anyone who supports equal rights should see this! Four for you kindle, you go kindle!
  17. candyrifle reblogged this from mmanalysis